Interesting piece, Karthik. I'm not quite sure about the district two categories: "Smart part" and "Lazy part" of the human brain.

There is so much we do not know about the complex dynamics of brain function and what drives each one of us to make our choice about particular items/events at particular times or periods in our daily 'journey'. But certainly, there is a chunk of truth to the 7 gimmicks you featured.